Going with the current trend of a paradigm shift from traditional marketing to digital marketing, the Department of Management studies organized a one day workshop on digital marketing on 3rd Sep, 2019 for MBA students. The workshop was conducted by Mr. Mukteesh and Mr. Jitesh from Mapping Skills. The session introduced the students with the current industrial trends sharing with them the careers and scope related to the digital media.
The workshop started with the importance of digital marketing in the current industry. At first, participants were asked to use Google classroom software and to share the links using the software. In this session, they were mainly focusing on website development and how to create their own websites. Then all of them were indulged into making the presentation on digital marketing strategies using different modes and mediums. The workshop proved to be very beneficial to all the participants in terms of learning and gaining a new experience of the digital world.
After attending the workshop, the students were well equipped with the knowledge of writing effective and engaging content to persuade their audience. They also understood the uniqueness of different social media platforms and their uniqueness. The participants were also confident about content marketing and digital marketing. The attendees provided very positive feedback on the workshop conducted and also asked to conduct many more such workshops for their knowledge up gradation and skill enhancement